Mission
Branding strategy & identity for Interfloras new brand selling green plants (grad project)

Client
Interflora

Tasks
Brand Strategy
Art Direction
Graphic Design
Web Design

As our graduation project at Berghs School of Communication we had the mission to create a whole new under brand for Interflora. The job was about creating a brand strategy and a visual identity. We landed in the insight that plants are more than just plants. They make us feel good, people take care of the mas babies and they carry history and valueable emotions.